In these tough economic times and with 180,000 different charities registered in Britain alone, they all have to compete harder to gain the funds they need for success. A one dimensional campaign is no longer enough, you have to advertise in every form to get noticed. With Christmas fast approaching, now is the time to launch a campaign and many people are inclined to chose a “Christmas charity” to donate to, as an act of compassion. Make sure you get your message out so people will choose you in the season of giving.
1) Television Advert Campaigns: TV is such a powerful medium; it’s estimated there are 52.2 million TVs owned in the UK. In just two minutes of footage you can tell a story, provoke emotion, engage your audience and you can also appeal to them for help. Direct Response marketing is the best format of TV advert for a charity as you get a fair amount of time to tell an emotive anecdote. At the end of a DR advert, there will be an appeal to contact the charity through phone or text so that audience members can sign up or send money in support. All Response Media offer a powerful and knowledgeable service to construct your DRTV advert. Click here for further details.
2) Organise Your Own Large-Scale Charity Events. Just like the major children’s charities have their massive televised entertainment bonanzas such as comic relief, you should hold your own budgeted version. Luckily, if you explain you’re a charity some companies are inclined to do things at discounted prices and you can even persuade celebrities to perform for free if you know the right people. Why not hold a charity Christmas ball? If you network you could find a venue for fairly cheap. A beautiful period ballroom would entice guests. Click here to view Walcott Hall, a gorgeous 18th century property. Appeal to companies to donate products and gifts and then raffle these off to make a funding profit.
3) Design and send email newsletters. It’s important to keep your existing patrons, members and supporters up to date with progress. People like to see where their money has gone and also like hearing about positive changes. If you send an email newsletter about your progress, and show pictures of projects too, then people will be inclined to continue supporting you, as they wish to be a part of something good. You can also email potential supporters. This is not as easy, because it will be classed as spam, however if you attend large charity events or trade shows, you can ask people to sign up and give their contact details, without donating upfront. There are many user-friendly email marketing software packages available on the web. Click here to check out Newsweaver software.
4) Leaflet campaigns. The benefits of leaflet marketing are that it’s cheap, simple to design and you can easily monitor responses. There is a recipe for success: use a large, striking image; keep words to a minimum but make them as emotive as possible and make it easy for people to respond and donate. Leaflets are nowhere as captivating as a TV advert, but if your budget won’t stretch to TV then you need to make your paper based campaign engaging. Use images that evoke emotion: a cute child, injured animal, images that shock such as destruction or odd images that stir curiosity. Keep text minimal and make your message clear. Tell the reader what they need to know and what they can do to help. For direct response marketing strategies you should provide a website, free phone number or freepost reply address to send donations.